Digital Experience Design
Let me help you ensure the voice of your customer is informing design practices and advancing business objectives.
We will use data to set measures for success and visualize them in ways that are accessible and lead to action.
I will tap into my user experience (UX) toolkit to deliver documents that capture and clearly communicate for whom you are designing, what they experience over time, and how.
WHO: We will develop personas that turn data and research into a coherent character that represents your users.
WHAT: We will user experience maps and other visualizations to capture the key moments in your users’ experience.
WHERE: Ecosystem mapping can make complex systems accessible, identifying gaps in delivery.
HOW: Service ecology maps will let you explore the complex interactions among the different types of users you serve.