When I started worked at the American Museum of Natural History, I created a new social media persona, Mooshme (backstory on the name here) through my new Twitter feed and blog. I use my blog to explore the intersections of digital media and museum-based learning, focusing on both my work at the Museum but also best practices from around the world (both in and outside the cultural space). I post reports, updates from programs, interviews with people I admire, and review exciting things I find out in the world. During my time at the Museum I posted nearly 400 posts and attracted over 1,200 Twitter followers.