Bringing VR into Public Events

The American Museum of Natural History regularly offers special, family-oriented all day events and evening, ticketed programming. Can, and should, virtual reality experiences be introduced into public events? How does the experience deepen visitors engagement with the Hall content and extend their learning? How can it provide new opportunities for social interaction with their family and friends? To answer questions like these we brought both original and existing content to visitors to learn with them about the role VR might play in the visitor experience of the future.